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MICE = Meetings + Incentives + Conferences (or Conventions) + Events (or Exhibitions).

MICE is used to refer to a particular type of tourism in which large groups planned usually well in advance are brought together for some particular purpose. 

Most components of MICE are well understood, perhaps with the exception of Incentives. Incentive tourism is usually undertaken as a type of employee reward by an company or institution for targets met or exceeded, or a job well done. Unlike the other types of MICE tourism, Incentive tourism is usually conducted purely for entertainment, rather than professional or educational purposes. MICE tourism usually consists of a well planned agenda centered around a particular theme, such as a hobby, a profession, or an educational topic.

The key to successful incentive trip planning is simple. You must discover what incentive trips will inspire the most improvement from the highest number of your people. Unfortunately, most companies rely on guesswork or simple surveys to uncover this essential information, and these methods don’t go deeply enough to get to the heart of what truly inspires the specific people involved. Working with an incentives travel agency like Dream Horizons can help because we understand the science and art of motivating people.


Our MICE Solutions

Dream Horizons takes pride in being one of the leading global MICE solutions providers to some of the biggest names in the corporate world.

Our MICE solutions include:

  • Initial assessment of requirements, budgets & time schedules.
  • Suggest viable travel locations within the ascertained framework.
  • Prepare detailed travel itineraries that will cover all possible must-do’s at the chosen destination.
  • One point access (implant services) within your organization to provide you with up-to-the-minute updates and solutions.
  • Travel bookings (flights, coach transfers, limousine transfers).
  • Hotel Bookings & Room planning & allocation.
  • Sight seeing trips & team building activities.
  • Product launches, Conference Handling, Exhibition Management, Seminar Setups
  • Event production (stage,sound,light,décor) and entertainment options.
  • Visa and Foreign Exchange facilitation
  • High end negotiation with tourism authorities, hotels and suppliers to provide you with the best rates at any given time of the year.

  • Experienced Tour Managers traveling with the groups conversant in local languages and with destination expertise.

  • Feedback systems to analyze effectiveness of activities and the trip as a whole.


copyright @ Dream Horizons Tours 2010